Special Events - Keynote Plenary Talks

The EDICON USA plenary keynote session will begin at 10:30 AM in Room 302 on Tuesday September 12th, followed immediately by the opening of the Exhibition Hall.

This year’s line up of plenary keynote speakers includes those with expertise in both high-frequency and high-speed design, and they will speak to the latest engineering trends and challenges, including “in the trenches” stories of design challenges, successes and failures. Please join us for this year’s plenary keynote session at EDI CON USA. It is open to all pass holders and will take place on the third floor of the Hynes Convention Center, Boston, MA in room 302.

Keynote Speaker: Scott McMorrow

Betting Your Job – Finding Your Voice and Being a Change Agent in a Corporate World

As an external consultant for years, I could minutely impact the design development of my customer’s products. As an engineer, I am a change agent, a problem solver and a trusted technical adviser, both inside and outside the corporate environment. Every recommendation was an “I Bet My Job” moment for me, and I treated them that way. My recommendations would often determine the potential for electronic success or failure, where failure could have been catastrophic for the companies I worked for as well as an actual liability and/or reputational injury for myself and my company.

During my presentation, I will discuss how my philosophy has helped in the development of diverse products where failure could place $100M to $1B+ at risk. Both horror stories and successes in the electronics industry will be revealed.

Since moving from external consultant to a key engineering contributor within Samtec, I’ve learned that I still “Bet My Job” on a day-to-day basis … and, in fact, every engineer does, every day. Whether you know it or not, your decisions have ripple effects throughout the company you work for, as they do throughout your personal life. Once you embrace an ethos of “I bet my job,” you become an engineer that has integrity and can individually alter the course of a company at the least, and potentially the world. With the rapid acceleration of electronics growth, some of this audience will be truly involved in changing the world by betting their jobs.

About Scott McMorrow:

Scott McMorrow is CTO for Signal Integrity Products at Samtec. As a consultant for years too numerous to mention, Scott has helped numerous companies develop high performance products, while training signal integrity engineers. Today he works for “the man,” where he continues being a problem solver, a change agent and “betting his job” every day.

 

Invited Speaker: Dr. Thomas Cameron, CTO Analog Devices Inc. & EDI CON USA Technical Program Co-Chair

5G Five Years From Now – How do we Get There?

Hardly a day goes by without a news feed landing in my inbox delivering updates on 5G trials or forecasts of 5G subscriber uptake. Most will agree that by 2022, there will be a thriving 5G ecosystem in some regions of the world. But what will the 5G network look like? Will breakthroughs in mmwave technology enable a whole new cellular infrastructure, or will we see a massive deployment of massive MIMO in sub 6GHz spectrum? In many ways, the future of 5G relies on us the RF engineering community to deliver the advanced technology of tomorrow.

Let’s take this journey into the future together. During this plenary presentation we’ll start by briefly discussing the 5G industry goals and motivations. Then we’ll review the technologies that are in development today enabling the early 5G radio designs and we’ll highlight some of the challenges that lay ahead for the RF design community.

Dr. Thomas Cameron is the CTO for the Communications Business Unit at Analog Devices. He is currently working on the research and development of radio technology for 5G systems in both cellular and microwave frequency bands. Dr. Cameron has over 30 years of experience in research and development of technology for telecom networks including cellular basestations, microwave radios and cable systems. He holds a Ph.D. in Electrical Engineering from the Georgia Institute of Technology.

 

Invited Speaker: Faride Akretch, Rohde & Schwarz

‘Delivering value’ everybody says it, but what does it mean – A look behind the Scenes of Test & Measurement

We have all heard it: "Delivering Value to our customers". As an engineer and customer, I have heard that phrase all too often. Moreover, as a Marketing Manager I seem to say it on a regular basis. But what does it really mean? What does it mean to you in your job? It's easy to get caught up in the daily frenzy of deadlines, meetings and design hurdles that we forget about the importance of delivering value.

In this plenary session, we will take a look behind the scenes of Rohde & Schwarz and explore what value means to the different departments of the company. As a family owned company it is a concept that starts with the family and continues through all levels. Be it in product definition, design, development, manufacturing, sales, marketing or service – it is a company culture that affects everything and everyone. We’ll explore specific examples where the concept of delivering value to our customers and a long term vision have produced some extraordinary products and services. These examples could have easily disappeared back into a drawer if an all too common philosophy of short-term-gains had been applied

Faride Akretch is segment marketing manager for Rohde & Schwarz. In more than 20 years in the industry he has held a variety of positions in Germany, Japan, and the United States, including application engineer, product marketing and business and market development. He holds a master’s in electrical engineering/electronics from the Technical University of Berlin.